The Groundswell Inside Your Company

20 Apr

In this chapter of the Groundswell book, it discusses how companies engage their employees through an internal groundswell. Building relationships with your employees is just as important as the relationships you build with your customers. These are the people that can speak firsthand about the company and if they share their thoughts with the groundswell. The impact can be both positive and negative depending on what they have to say. By allowing employees share and discuss how they feel or what they think can change allows them to feel as if they have responsibility to the company and give them a sense of accomplishment when they are recognized.


H&M should have a outlet, like a website for employees to shares their opinions. Learning what the employees want will make them feel important. Employees satisfaction promotes increased motivation towards the job. By going this, H&M can become very successful in the future.


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